These are non digital adverts such as print based adverts like newspaper ads and billboard adverts. Non- digital adverts tend to focus on a general audience whereas digital adverts tend to target the specific interests of its consumers.
Theatrical poster for cinema
Theatrical posters are normally advertised around cinema's or public transport places (bus stop, train station) . They often include an eye-catching picture of the main protagonist(s) of the film.This attracts the attention of consumers.
Billboard advert
Billboards are much more bigger than posters. they are placed on top of buildings, on high end apartments and well-known landmarks. Billboards draw the attention of more people because they are big and easy to see.
Compare new sector and an old sector example
ReplyDelete1. How can you recognise this is an old sector, what platform/where would you find it, how are adverts presented (ie TV in between programmes, Youtube before a video plays you can sometimes skip?, Pop Ups when you go to a website.
2. What are the differences in how they target their audiences - individual and personal, or based on larger demographics like women's magazine or kids tv channel
3. How do the audience consume these ads differently (see, watch, interact, active or background noise). Is it casual, passing, is it via your phone or device, do you have control over it, do the audience like or retweet or interact with the ad? What are the differences? Can you skip it or are you a captive audience?
You still need to compare the old ones you have described here with an example of a new sector. Use the questions above.
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