A Testimonial advert is an advert in which a person gives a written or spoken opinion about the product or service that is being advertised.
I have chosen this Dove advert. This fits into the testimonial type because it has different types of woman saying their opinion about Dove products. The women in the advert are being interviewed about Dove products after they've used them. The women talk about how Dove products give them confidence and what being a "Dove girl" means.
1. Describe how you recognise this technique and why you selected this advert as a suitable example
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3. Explain what makes this technique effective or appropriate in selling/promoting the product to the audience (who are they?)